City Of Austin
    Official Logo Portal
    ·Updated 6/10/2026

    City Of Austin

    Inspired by the unique feeling of Austin—its diverse perspectives, dynamic energy, vibrant people, and beautiful landscapes—the City of Austin’s visual identity is designed to embody our deep sense of connection to the city and the Austinites we proudly serve. This visual identity system is designed to both reflect the community and function for the community. It can wear many hats, being expressive yet practical, civic-minded yet creative, serious yet approachable. The guidelines in this section ensure that logos, colors, and typographic styles are used consistently and within brand standards to support public recognition, reliability, and clarity across all visual communications.

    COA-Logo-Horizontal-Official-CMYK

    COA-Logo-Stacked-Official-CMYK

    COA Icon Official

    COA Animated Logo Vertical

    Austin-A-Official-PMS

    Brand Colors

    Official brand color palette with values for digital and print

    Brand Colors

    4

    Your primary brand colors

    C=1 M=1 Y=1 K=1

    PANTONE 2117 C

    Black

    PANTONE 7482 C

    03

    Clear Space (x-height)

    Maintain adequate breathing room around the logo. This protected area ensures visual clarity and brand impact.

    Primary

    COA-Logo-Horizontal-Official-CMYK
    X

    Clear Space: 1× the X-height on all sides

    X-height: 58% of artwork height

    Secondary

    COA Icon Official
    X

    Clear Space: 1× the X-height on all sides

    X-height: 23% of artwork height

    04

    Minimum Size

    Never reproduce the logo smaller than these dimensions to maintain legibility.

    Digital

    Minimum digital size
    48px

    For screens, web, and digital applications.

    Print

    Minimum print size
    0.5″

    For printed materials (13mm).

    05

    Incorrect Usage

    Maintain brand integrity by avoiding these common mistakes.

    Don't stretch horizontally

    Don't stretch horizontally

    Don't compress vertically

    Don't compress vertically

    Don't rotate at angles

    Don't rotate at angles

    Don't add blur or effects

    Don't add blur or effects

    Don't place on busy backgrounds

    Don't place on busy backgrounds

    Don't change brand colors

    Don't change brand colors

    Brand Assets

    Supplementary Example Brand Page brand materials - ads, postcards, kits and more.

    Document

    1 item
    austintexas-gov-2026-04-19-12_10_24.pdf

    austintexas-gov-2026-04-19-12_10_24.pdf

    Screenshot of the homepage

    14.9 MB

    Other

    1 item
    COA_Icon_Official_Favicon_.png

    COA_Icon_Official_Favicon_.png

    47.4 KB