Official Logo Portal
    ·Updated 4/1/2026

    City Of Austin

    Inspired by the unique feeling of Austin—its diverse perspectives, dynamic energy, vibrant people, and beautiful landscapes—the City of Austin’s visual identity is designed to embody our deep sense of connection to the city and the Austinites we proudly serve. This visual identity system is designed to both reflect the community and function for the community. It can wear many hats, being expressive yet practical, civic-minded yet creative, serious yet approachable. The guidelines in this section ensure that logos, colors, and typographic styles are used consistently and within brand standards to support public recognition, reliability, and clarity across all visual communications.

    primary

    COA-Logo-Horizontal-Official-CMYK

    COA-Logo-Horizontal-Official-CMYK (Black)
    COA-Logo-Horizontal-Official-CMYK (Black)
    COA-Logo-Horizontal-Official-CMYK (Gray)
    COA-Logo-Horizontal-Official-CMYK (Gray)
    COA-Logo-Horizontal-Official-CMYK (White)
    COA-Logo-Horizontal-Official-CMYK (White)
    COA-Logo-Horizontal-Official-CMYK (1c)
    COA-Logo-Horizontal-Official-CMYK (1c)
    alternate

    COA-Logo-Stacked-Official-CMYK

    COA-Logo-Stacked-Official-CMYK (Black)
    COA-Logo-Stacked-Official-CMYK (Black)
    COA-Logo-Stacked-Official-CMYK (Gray)
    COA-Logo-Stacked-Official-CMYK (Gray)
    COA-Logo-Stacked-Official-CMYK (White)
    COA-Logo-Stacked-Official-CMYK (White)
    COA-Logo-Stacked-Official-CMYK (1c)
    COA-Logo-Stacked-Official-CMYK (1c)
    alternate

    COA Icon Official

    COA-Icon-Official-Knockout-PMS
    COA-Icon-Official-Knockout-PMS
    COA-Icon-Official-PMS (1c)
    COA-Icon-Official-PMS (1c)
    alternate

    COA Animated Logo Vertical

    Animated Logo_Official - Square
    Animated Logo_Official - Square
    Animated Logo_Official - Horizontal
    Animated Logo_Official - Horizontal
    alternate

    Austin-A-Official-PMS

    Austin-A-Official-PMS (White)
    Austin-A-Official-PMS (White)
    Austin-A-Official-PMS (Gray)
    Austin-A-Official-PMS (Gray)
    Austin-A-Official-PMS (Black)
    Austin-A-Official-PMS (Black)
    Austin-A-Official-PMS (1c)
    Austin-A-Official-PMS (1c)

    Brand Colors

    Official brand color palette with values for digital and print

    COA Icon Official

    3

    Colors extracted from COA Icon Official

    PANTONE 7482 C

    PANTONE 2117 C

    C=1 M=1 Y=1 K=1

    Example Brand Page

    Logo usage guidelines for consistent brand representation across all applications and media.

    Primary Logo

    Primary Logo

    Logo Variations

    COA-Logo-Horizontal-Official-CMYK

    COA-Logo-Horizontal-Official-CMYK

    Secondary
    Austin-A-Official-PMS

    Austin-A-Official-PMS

    Secondary
    02

    Clear Space

    Maintain adequate breathing room around the logo. This protected area ensures visual clarity and brand impact.

    PRIMARY

    COA Icon Official
    X

    Clear Space: 1× the X-height on all sides

    X-height: 39% of artwork height

    Secondary

    COA-Logo-Horizontal-Official-CMYK
    X

    Clear Space: 1× the X-height on all sides

    X-height: 35% of artwork height

    Secondary

    Austin-A-Official-PMS
    X

    Clear Space: 1.5× the X-height on all sides

    X-height: 60% of artwork height

    03

    Minimum Size

    Never reproduce the logo smaller than these dimensions to maintain legibility.

    Digital

    Minimum digital size
    48px

    For screens, web, and digital applications

    Print

    Minimum print size
    0.5

    For printed materials (13mm)

    05

    Incorrect Usage

    Maintain brand integrity by avoiding these common mistakes.

    Don't Stretch horizontally

    Don't stretch horizontally

    Don't Compress vertically

    Don't compress vertically

    Don't Rotate at angles

    Don't rotate at angles

    Don't Add blur or effects

    Don't add blur or effects

    Don't place on busy backgrounds

    Don't place on busy backgrounds

    Don't change colors

    Don't change brand colors