Medium-Wordmark-Black
Medium-Icon-Black
Medium-Press-01-Dark
Logo Usage Guide
The Medium wordmark and icon are the primary expressions of our brand identity. They have each been carefully designed and constructed to achieve visual harmony, should never be altered, modified, or redrawn. Because these elements are such recognizable and highly visible brand assets, it is vital that that they are always applied consistently. These few simple rules will help you use our wordmark and icon to represent the Medium brand most effectively. Wordmark This is the Medium wordmark. It is our primary graphic device and should be the first choice when choosing a graphic element to represent the Medium brand. The wordmark should be used in any instance where the canvas space is not restrained to a 1:1 ratio container. Examples include press story images, banner images, responsive websites, or video thumbnails.
Primary Logo
Logo Variations
Medium-Icon-Black
Icon/MarkClear Space
Maintain adequate breathing room around the logo. This protected area ensures visual clarity and brand impact.
PRIMARY
Clear Space: 1.5× the X-height on all sides
X-height: 100% of artwork height
Icon/Mark
Clear Space: 1× the X-height on all sides
X-height: 44% of artwork height
Minimum Size
Never reproduce the logo smaller than these dimensions to maintain legibility.
Digital
For screens, web, and digital applications
For printed materials (13mm)
Incorrect Usage
Maintain brand integrity by avoiding these common mistakes.
Don't stretch horizontally
Don't compress vertically
Don't rotate at angles
Don't add blur or effects
Don't place on busy backgrounds
Don't change brand colors