Wordmark & Icon
    Official Logo Portal
    ·Updated 4/19/2026

    Wordmark & Icon

    The Medium wordmark and icon are the primary expressions of our brand identity. They have each been carefully designed and constructed to achieve visual harmony, should never be altered, modified, or redrawn. Because these elements are such recognizable and highly visible brand assets, it is vital that that they are always applied consistently. These few simple rules will help you use our wordmark and icon to represent the Medium brand most effectively.

    Medium-Wordmark-Black

    Medium-Icon-Black

    Medium-Press-01-Dark

    02

    Clear Space

    Maintain adequate breathing room around the logo. This protected area ensures visual clarity and brand impact.

    PRIMARY

    Medium-Wordmark-Black
    X

    Clear Space: 1.5× the X-height on all sides

    X-height: 58% of artwork height

    Icon/Mark

    Medium-Icon-Black
    X

    Clear Space: 1× the X-height on all sides

    X-height: 44% of artwork height

    03

    Minimum Size

    Never reproduce the logo smaller than these dimensions to maintain legibility.

    Digital

    Minimum digital size
    48px

    For screens, web, and digital applications

    Print

    Minimum print size
    0.5″

    For printed materials (13mm)

    05

    Incorrect Usage

    Maintain brand integrity by avoiding these common mistakes.

    Don't Stretch horizontally

    Don't stretch horizontally

    Don't Compress vertically

    Don't compress vertically

    Don't Rotate at angles

    Don't rotate at angles

    Don't Add blur or effects

    Don't add blur or effects

    Don't place on busy backgrounds

    Don't place on busy backgrounds

    Don't change colors

    Don't change brand colors