Example Brand Page

Inspired by the unique feeling of Austin—its diverse perspectives, dynamic energy, vibrant people, and beautiful landscapes—the City of Austin’s visual identity is designed to embody our deep sense of connection to the city and the Austinites we proudly serve. This visual identity system is designed to both reflect the community and function for the community. It can wear many hats, being expressive yet practical, civic-minded yet creative, serious yet approachable. The guidelines in this section ensure that logos, colors, and typographic styles are used consistently and within brand standards to support public recognition, reliability, and clarity across all visual communications.