About us | The end of the logo hunt

A Note from Our Founder

Hi, I’m Chris Merriam.

I am an artist and designer turned Creative Director turned Entrepreneur. In my 30+ years in this industry, everything has changed. We went from physical paste-ups to the cloud, and traded our markers for Macs.

But one thing remained frustratingly consistent: Nobody ever knows where the logo is.

The Universal Headache

It didn't matter if I was working with a big brand or a local startup, the pattern was always the same. A project would kick off, and then the inevitable scavenger hunt would begin.

• "Who has the original vector file?"
• "Is this the version from 2019 or the new one?"
• "Why is the logo pixelated?"

I watched brilliant marketing managers, freelance graphic designers, and business owners get derailed from their actual work just to dig through email threads and archived files to find a PNG. It wasn't tragic, but it was annoying, and it was a waste of time.

Why Not Use a DAM?

I looked for solutions, but everything out there felt like overkill.

There were "Digital Asset Management" (DAM) systems, sure. But they were expensive, complicated, and required a manual just to tell someone how to go find a file. Most teams didn't need a complex enterprise system with a thousand features; they just needed a simple way to hand off their brand assets without the headache. Don't get me wrong, you need a DAM at some point to manage thousands of assets. But when it comes to delivering a logo, you don't need to buy a spaceship just to go to the grocery store.

So, I Built SendTheLogo

I built this because I was the guy everyone kept asking for the logo.

I wanted a tool that did one thing really, really well: Give everyone a single place to get the right assets.

I wanted a solution where you could upload once, share a link, and never resend logos again.

My Philosophy

If you have a logo, eventually, you will need to SendTheLogo.

But you shouldn't have to stop what you're doing to ask, "Do you need the vector or the JPG?" SendTheLogo is my answer to three decades of "Can you send me the file?" It’s simple, it’s self-serve, and it keeps you focused on the work you need to get done today.

Welcome to the end of the logo hunt.

– Chris