Logo Usage Guide & Brand Asset Management | SendTheLogo
    Usage Guide

    Logo Usage Guide & Brand Asset Management | SendTheLogo

    Chris Merriam
    Dec 30, 2025
    5 min read
    33 views

    Learn how to create, manage, and share your logo, a professional logo usage guide, brand colors, and assets using SendTheLogo’s brand management tools.

    SendTheLogo.com User Guide

    Welcome to SendTheLogo — a simple, professional way to upload logos, organize brand assets, and share everything through one clean link.

    This guide is written for non-technical users. You don’t need design or development experience to use SendTheLogo successfully. If you can upload a file and click a button, you’re good.

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    If you want results fast, follow these steps:

    1. Upload your primary logo
      • Go to Dashboard → Logos → Upload Logos
    2. Add any logo variations (icon, stacked, wordmark)
    3. Add your brand colors (or create a palette)
    4. Create a Brand Page
      • Select your logos and palettes
    5. Publish the Brand Page
    6. Copy the link and share it

    That’s it. You’ve replaced email attachments, Dropbox links, and “Which logo should I use?” messages with one source of truth.

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    Table of Contents

    1. Getting Oriented: Your Dashboard
    2. Uploading Logos & Generating Variations
    3. Managing Brand Colors
    4. Logo Usage Guides
    5. Creating & Publishing a Brand Page
    6. Best Practices for Success

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    Getting Oriented: Your Dashboard

    After logging in, you’ll land in the Dashboard. This is your control center.

    Main sections you’ll use

    • Logos – Upload logos, create variations, download files
    • Brand Colors – Build and organize color palettes
    • Logo Guidelines – Upload or generate usage guides
    • Brand Pages – Create public, shareable brand portals
    • Account / Billing – Manage plan details and limits

    You can move between sections using the sidebar at any time.

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    Uploading Logos & Generating Variations

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    1. Go to Dashboard → Logos
    2. Click Upload Logos
    3. Drag & drop your logo file or browse your computer
    4. Enter a Logo Name
    5. Click Upload

    Your logo will appear as a card once processing is complete.

    Supported logo files

    Depending on your plan, SendTheLogo supports common formats such as:

    • PNG
    • JPG / JPEG
    • WebP
    • SVG
    • PDF
    • EPS
    • AI

    If a file type isn’t included in your plan, the app will let you know.

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    Download logo file formats

    Each logo card includes buttons for available formats (PNG, SVG, PDF, etc.).

    For each format you can:

    • Download the file
    • Copy a direct link (great for developers or printers)

    If a format isn’t ready yet, it may appear disabled briefly while processing finishes.

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    Create logo variations

    Logo variations are alternate versions of the same logo (for example: icon, stacked, or wordmark).

    1. On a logo card, click Add Variation
    2. Upload the variation file
    3. Select a Layout Type (or create a custom one)
    4. Name the variation
    5. Save

    All variations stay grouped together so people know they’re approved options.

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    Generate monotone (single-color) logos

    If your logo is available as SVG, SendTheLogo can generate single-color versions automatically.

    1. On the logo card, click Generate Monotone Variations
    2. Select the variations you want
    3. Click Generate

    This is useful for black, white, or single-ink printing needs.

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    Managing Brand Colors

    Brand colors are organized into Palettes. Think of palettes as collections of colors that belong together.

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    Add colors to a palette

    1. Go to Dashboard → Brand Colors
    2. Open an existing palette
    3. Click Add Color

    You’ll enter:

    • Color Name (example: Primary Blue)
    • HEX Code (example: #0057FF)
    • Pantone Code (optional, plan-dependent)
    • Color Type (Primary, Secondary, Accent, Neutral)

    Click Add Color to save.

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    Create a new color palette

    1. Go to Dashboard → Brand Colors
    2. Click Create Palette
    3. Enter:
      • Palette Name
      • Optional description (how the palette should be used)
    4. Click Create Palette

    You can drag colors between palettes or reorder them using drag-and-drop.

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    Logo Usage Guides

    Logo usage guides explain how logos should and should not be used. SendTheLogo supports both uploaded guides and automatically generated ones.

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    Upload an existing logo guide (PDF)

    If you already have brand guidelines:

    1. Go to Dashboard → Logo Guidelines
    2. Click Upload Custom PDF
    3. Upload your PDF (up to 20MB)
    4. Add a name and optional description
    5. Save

    The guide can now be included on Brand Pages.

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    Generate a logo usage guide

    SendTheLogo can generate a clean, professional logo guide for you.

    1. Go to Dashboard → Logo Guidelines
    2. Click Generate Guidelines
    3. Name the guide

    You’ll then configure it using simple visual tools:

    • Select the primary logo
    • Define logo bounds
    • Set an x-height reference
    • Choose a clear space multiplier (like 1.5x)
    • Set minimum logo sizes
    • Include color palettes
    • Toggle guide sections on or off

    Once complete, preview and save. The guide can be shared like any uploaded PDF.

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    Creating & Publishing a Brand Page

    A Brand Page is a public, shareable page that contains everything someone needs to use your brand correctly.

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    Create a Brand Page

    1. Go to Dashboard → Brand Pages
    2. Click Create Brand Page

    You’ll be asked for:

    • Subdomain (your public URL)
    • Brand name
    • Page title
    • Logos to include

    Optional additions:

    • Color palettes
    • Logo usage guides
    • Descriptions or context

    Save to create the page.

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    Publish and share

    Each Brand Page has a status toggle:

    • Offline – not publicly accessible
    • Live – publicly accessible

    Switch to Live, then:

    • Copy the page URL
    • Share it with clients, partners, printers, or developers
    • Embed it on your website if needed

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    Best Practices for Success

    Name things clearly

    Good naming avoids confusion:

    • BrandName – Primary Logo
    • BrandName – Icon
    • BrandName – Stacked
    • BrandName – Monotone Black

    Use palettes intentionally

    Create palettes based on usage:

    • Primary Brand Colors
    • UI / Interface Colors
    • Campaign or Seasonal Colors

    Instead of emailing attachments or explaining logo rules repeatedly, send your Brand Page link. It becomes your single source of truth.

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    If you ever wonder, “Is this the right logo to send?” — the answer should be: send the link instead.

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