Logo File Formats & Color Systems

Guides to AI, EPS, SVG, PDF, and PNG logo files plus HEX, RGB, CMYK, and Pantone color systems - choose the right format every time.

2 articles

Logo File Formats Explained: SVG, PNG, EPS, PDF When to Use Each

A plain-English guide to logo file types, what each format is for, when to use it, and how to stop sending the wrong one. SVG, PNG, EPS, PDF, JPG, and the new web format

Jun 20, 202620 min read

AI vs EPS vs SVG: Which Vector Logo Format to Use in 2026

Confused about AI vs EPS vs SVG files? Here's the plain-English breakdown of when to use each vector logo format and when to stop arguing about it. A file guide

Apr 22, 202612 min read