Logo Pages Directory

Inspired by the unique feeling of Austin—its diverse perspectives, dynamic energy, vibrant people, and beautiful landscapes—the City of Austin’s visual identity is designed to embody our deep sense of connection to the city and the Austinites we proudly serve. This visual identity system is designed to both reflect the community and function for the community. It can wear many hats, being expressive yet practical, civic-minded yet creative, serious yet approachable. The guidelines in this section ensure that logos, colors, and typographic styles are used consistently and within brand standards to support public recognition, reliability, and clarity across all visual communications.

SendTheLogo is a brand asset management platform that centralizes logo files and brand colors in a single, shareable Brand Page. From one uploaded vector file, the platform generates standard formats and sizes (PNG, JPG, PDF, SVG) and extracts color values in HEX, RGB, CMYK, and Pantone. It serves solo founders, in-house marketing teams, and agencies managing brand assets across multiple stakeholders.

The Medium wordmark and icon are the primary expressions of our brand identity. They have each been carefully designed and constructed to achieve visual harmony, should never be altered, modified, or redrawn. Because these elements are such recognizable and highly visible brand assets, it is vital that that they are always applied consistently. These few simple rules will help you use our wordmark and icon to represent the Medium brand most effectively.